THE SHOP

YOUR ALL-ACCESS PASS TO EVERY FILM IMPACT RESOURCE

GUIDED CAMPAIGN ACCELERATOR

Guided Campaign Program impact production materials

Get our complete suite of filmmaker tools and advanced training through the Guided Campaign Accelerator, including everything in this shop, plus a private community, and weekly Q&A with Ani.

I WANT IT ALL → Apply to the Accelerator
Mae Thornton Mehra, woman with long dark hair on grey background.

"In my 12 years of independent documentary filmmaking your program is the greatest support I have ever experienced!"

MAE THORNTON MEHRA, PRODUCER, BEING MICHELLE

Daniel Nelson

"Before the Guided Campaign [Accelerator], we felt overwhelmed. We had so many goals and hopes for our impact campaign, but didn't know exactly how to pursue them. Looky Looky Pictures gave us the tools and resources to better articulate and visualize out impact goals as well as execute them successfully."

DANIEL A. NELSON, CO-DIRECTOR/DIRECTOR OF PHOTOGRAPHY, AND SO I STAYED

“If your impact ambitions are bigger than your impact budget, Looky Looky’s Guided Campaign is the answer. We can’t praise it enough. [It] saved us a tremendous amount of time and helped us avoid mistakes."

JEFF BEMISS, DIRECTOR/PRODUCER, MISSING IN BROOKS COUNTY

Prefer to start small? 🎞️ Start where you are in your filmmaking journey.

Browse individual resources designed to help you move forward with clarity, ease, and joy.

⭐ All Stages! | 💡 Pre-Production | 🎥 Production | 🎬 Post | 🏆 Awaiting Premiere | 🌎 Distribution & Beyond

💬 Take our 1-minute survey → get a discount code for anything in The Shop.

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ADVANCED!

4-STEP STRATEGY MASTERCLASS

Design your film’s impact campaign with clarity, confidence, and purpose.

Your film’s impact campaign shouldn’t feel like guesswork. This masterclass gives you a clear, proven path forward, without the confusion or overwhelm, and with real examples, fill-in-the blank templates, behind-the-scenes frameworks, and more!

In this immersive training, you’ll learn exactly how to build a powerful, actionable impact strategy tailored to your unique story and goals.

This is the same strategic process used inside our Guided Campaign Accelerator—distilled into one self-paced, step-by-step workshop designed to help small teams make a big difference.

Best if you’re in: 🎥 Production · 🎬 Post · 🏆 Awaiting Premiere · 🌎 Distribution

$375

📚 Explore This Resource
bundle

BEST VALUE!

3-IN-1 IMPACT SUCCESS BUNDLE FOR SMALL FILM TEAMS

For small film teams ready to make a big impact, without burnout.

What’s Inside:

🎥 Film Impact for Small Teams ($55 value) Learn practical ways to design your campaign and make progress even as a tiny team.

🤖 Film Impact & AI Guide + Toolkit ($55 value) Interactive AI demos & hands-on workshops designed for busy filmmakers.

💛 Filmmaker Self-Care Collection ($19 value)
Because self-care is story care.


Best if you’re in: 🎥 Production · 🎬 Post · 🏆 Awaiting Premiere · 🌎 Distribution

💫 Total value: $129

Yours for $67 (save 48% with code BUNDLE)

film impact and AI narrow

NEW!

FILM IMPACT & AI GUIDE & TOOLKIT

Learn how AI actually works through interactive demos and hands-on workshops designed for busy documentary teams.

You’ll discover how to make AI work for you (not the other way around) as you explore real tools, craft your accountability framework, and streamline your entire impact workflow.

From audience research to storytelling to (finally!) drafting and sending your film’s newsletter.

This gives you the clarity, confidence, and creative edge to use AI with purpose.

Best for: ⭐ All Stages!

BESTSELLER!

IMPACT-IN-A-BOX

Discover our most popular self-study collection! Learn how to align impact with distribution in Endless Audience, gain behind-the-scenes insights from a national impact campaign, and learn the art of building transformational partnerships in City Council, Congress, and Beyond. Set a calm, clear impact vision in Goals with The Flow.


Best if you’re in: 🎥 Production · 🎬 Post · 🏆 Awaiting Premiere · 🌎 Distribution

$55

GAMECHANGING INSIGHTS!

FILM IMPACT FOR SMALL TEAMS

Run your film's impact campaign without an impact producer! This includes: Three Ways a Small Team Can Run a Successful Impact Campaign (without an impact producer!), The One Most Impactful (and Simple!) Thing You Can Do for Your Film, and a Filmmaker Q&A. Maximize your film’s impact with minimal resources.


Best if you’re in: 🎥 Production · 🎬 Post · 🏆 Awaiting Premiere · 🌎 Distribution

$55

TOP PICK

FILMMAKER SELF-CARE COLLECTION

If you’re feeling alone, discouraged by rejections, juggling deadlines, or just need a moment to pause and reconnect, then this is for you--because self-care is story care. Get 4 powerful sessions designed specifically for small doc teams with behind-the-scenes insights to help you gain practical tools, insights, and support to help you on your journey without burning out.

Best for: ⭐ All Stages!

$19

From Audience to Action

FOUNDATIONAL!

FROM AUDIENCE TO ACTION

A fantastic introduction to the world of film impact, with a clear breakdown of what it is and how it works. Perfect for those new to impact campaigns, it breaks down the essentials, helping you grasp the power of storytelling to drive change and connect with audiences in meaningful ways. Whether you just have an idea for a film or you're exploring if an impact campaign is right for your finished film, this is a great place to begin!


Best if you’re in: 💡 Pre-Production · 🎥 Production

$25

filmmakers on group call

EXCLUSIVE!

FILMMAKER Q&A: BEHIND-THE-SCENES OF SUCCESSFUL IMPACT CAMPAIGNS

A curated collection of insights and strategies from filmmakers--each offers a unique perspective, showcasing real-world examples of how small doc teams have successfully navigated challenges and created meaningful impact campaigns. This will inspire and guide you, no matter where you are in your filmmaking journey!


Best if you’re in: 🎥 Production · 🎬 Post · 🏆 Awaiting Premiere · 🌎 Distribution


$55

BY INVITATION! APPLY FOR ACCESS!

ADVANCED PRIVATE TRAINING

Our most advanced workshop guides you step-by-step through our proven 3-part framework for running a successful impact campaign. It also includes bonus interviews with small doc teams that made a significant impact by leading their own campaigns through the Guided Campaign Accelerator program. This exclusive workshop is available by invitation only, so to request access, apply to the Guided Campaign Accelerator!

Best if you’re in: 🎬 Post · 🏆 Awaiting Premiere · 🌎 Distribution

✨ Want it all? Apply to the Guided Campaign Accelerator — includes every product + live support.

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💳 Flexible Payment Options


We’re delighted to offer Buy Now, Pay Later through Affirm, Afterpay, and Klarna (where available).


You’ll see these options at checkout if available in your region.

YOUR ALL-ACCESS PASS TO EVERY FILM IMPACT RESOURCE

GUIDED CAMPAIGN ACCELERATOR

Guided Campaign Program impact production materials

Get our complete suite of filmmaker tools and advanced training through the Guided Campaign Accelerator, including everything in this shop, plus a private community, and weekly Q&A with Ani.