We connect powerful films with passionate people and organizations who can use them as tools to change the world.
We serve stories that…
Respect the dignity of the film’s participants
Stories by filmmakers that value the “nothing about us without us” approach—that no policy/strategy should be decided without the direct participation of members of the group(s) affected, particularly groups often thought to be marginalized from political, social, and economic opportunities.
Are created from a place of sincerity, and humility, rather than pity, and hope to create solidarity amongst communities, audiences, and film stakeholders.
Want to highlight solutions
Projects that don’t just want to focus on a problem, but also hope to present impactful solutions, either through the storytelling itself (i.e. intend for audiences to feel hope, inspiration, beauty, excitement, introspection, delight, and/or joy), or through folding solutions into their impact campaign.
impact production Services
We believe that documentaries don't change the world, people do. So we are dedicated to helping films that have a social impact goals reach the audiences, organizations, companies, brands, nonprofits, and thought leaders who can best use them as tools to change the world.
Designing Impact Campaign Strategies
Engaging Target Audiences
Manage impact initiatives & events
Manage Community Screenings
If you are a filmmaker or distributor who wants to learn more about our impact production services, then contact us.
“gate opener” Services
In an industry full of “gatekeepers”—those who create barriers to entry that can be ambiguous and arbitrary—we want to be a “gate opener,” by intentionally creating spaces for interactive learning and open and honest conversations on funding, personal financial sustainability, self-distribution, and innovations that create opportunities for independent filmmakers, bold new storytelling perspectives, and innovations in film entrepreneurship. What many gatekeepers call disruptive we call innovative.
Spoken & Taught Workshops for
If you are an organization that supports the education and training of filmmakers and you want to learn more about our workshops then contact us.
How it works
We’ll suggest a package that best fits your vision.
We’ll help you reach your goals.
What is impact production?
Impact production is the process of intentionally and strategically getting your film in the hands of audiences and organizations who could use it as a tool to change the world.
When’s the best time to start impact production?
It’s never too early to start planning and thinking about your film’s impact (even in development). Film’s at post-production, or that have a firm story are at a good place to start implementing their impact production. On average the sweet spot for implementation is between post-production when you have an early rough cut and before it goes to VOD. If you’re still waiting for a critical event in your story, then it’s too early to start implementation (i.e. the outcome of a trial, a life altering decision, etc.).
Can I send you my film to watch?
We love watching films! However, we receive dozens of inquires each week, so we can only make time to watch films that book our services. Contact us and we’ll go from there.
Contact us to get started.
AN AMAZING TEAM!
Looky Looky Pictures wouldn’t be what it is today without the work of a professional team that specialize in each aspect of impact production—from building strategic partners, to graphic design, to audience engagement.
Powerful stories know no boundaries! So we proudly and intentionally serve filmmakers, organizations, and audiences around the world—in both traditional markets—like New York and L.A.—but also in well beyond—like Mexico City, Boston, Swaziland, Austin, Vancouver, and beyond. We’re a 100% remote and flexible team based throughout the United States (including Miami, L.A., and Boston) with colleagues around the world (London, South Africa, and beyond).
HELLO! I'm happy you're here. -Ani Mercedes, FOUNDER & Impact producer
One of my greatest joys is when an organization that's been working on an issue for over three decades says, "This is the film we didn't know we needed." I believe that with great powerful stories comes great responsibility and see it as my mission to bring stories to the people who can best use them as tools to change the world. This is why I do this work.
Sundance Institute Short Film Intensive Miami Fellow, 2018. (When the muse visits, I create.)
Firelight Media Impact Producer Fellow, 2017.
Kartemquin intern. Research (The Homestretch), Transcription (Life Itself). 2012.
Note: If you applied to any of these (or anything else), but were declined (that time), keep going! My “break” in the film industry took twelve years of heartbreaking rejections from “dream” organizations/programs and now they hire me to speak! (It floors me. Unbelievable.) Realize (sooner than I did) that you don’t need anyone’s permission to validate your voice. Trust your work and shine on. ✨