What if creating your film's impact felt like a party, not a panic? 😎
A 4‑week community sprint for filmmakers who want clarity, ease, and joy in their film's impact journey, without feeling alone, confused, or overwhelmed.
✨ Private Early Access Opens January 2026
"...we felt overwhelmed.
We had so many goals and hopes for our impact campaign, but didn't know exactly how to pursue them.
Looky Looky Pictures gave us the tools and resources to better articulate and visualize out impact goals as well as execute them successfully."
Daniel Nelson, AND SO I STAYED
The Impact Strategy Party is a 4‑week experience designed to help filmmakers (doc and narrative) build a crystal‑clear impact plan without the overwhelm.
Think of it as a month of creative momentum, supportive community, and simple frameworks that finally make the whole “impact strategy” thing feel exciting instead of overwhelming.
• A crystal‑clear Impact Strategy Plan
• A message that feels true and aligned with your vision and that resonates with your audience
• The confidence of “Okay, yes, I finally know what I’m doing.”
“I can't tell you how much I appreciate the seamless combination of teaching of specific facts with more all-encompassing ways of looking at impact, our careers, and the world.”
Annie Kaempfer, THE FALCONER
Inside the Sprint, you’re not figuring this out alone.
You’re stepping into a focused, supported, 4-week experience designed to give you clarity, momentum, and a strategy you feel excited about.
Here’s what’s inside:
The same simple, care-first process we’ve used to serve 1,000+ filmmakers through designing meaningful, actionable, grounded impact strategies. No fluff. No jargon. Just clarity.
Each week, you’ll get real-time support to help you cut through the noise, make decisions, and move forward with confidence.
Ask questions. Share wins. Get unstuck instantly.
Join a small, supportive group of filmmakers who are all building their impact strategies alongside you. You’re not doing this solo, you’re doing it together.
Through guided exercises, templates, and examples from films like yours, you’ll shape your audience, message, pathways, and next steps quickly and confidently.
This Sprint is designed for small doc teams, even (and especially) one-person teams, at any stage: idea, development, production, or post.
If you want a strategy that feels clear, grounded, and doable, this was built for you.
“Right now my work is largely solo, and it's hard to know if you're on the right track.
So having guidance made the difference between going forward, and not.”
Jennifer Huang, THE ADVENTURE CALLED CALIFORNIA
From workshops to multi-year campaigns, we’ve served 1,000+ filmmakers worldwide!
Hi, I'm Ani Mercedes (she/her), founder and CEO of Looky Looky Pictures, where I’ve served 1,000+ filmmakers worldwide in designing and running film impact campaigns that connect the power of film with the power of people.
I created a care-first, step-by-step framework after nearly a decade of working alongside filmmakers who feel burnt out, overwhelmed, or unsure how to move forward. It doesn’t have to be that way.
Today, I teach small teams, including one-person teams, how to build impact campaigns with clarity, ease, and joy, whether they’re early in development or deep in release.
Remember, this is chosen work, and it can be done joyously.
WE'VE PROUDLY SERVED
ALL FILMMAKERS OF ANY EXPERIENCE LEVEL, DOC OR NARRATIVE, & PRODUCTION STAGE ARE WELCOME!
PRE-PRODUCTION & DEVELOPMENT
Set yourself up for success now!
PRODUCTION
This will save you so much confusion!
POST-PRODUCTION
This will bring you so much clarity right now!
DISTRIBUTION
This will streamline your entire workflow and save you time!
“I truly appreciate the care and intention and thoughtfulness behind everything.
The resources are all impeccable and so well-organized."
Lance Kramer, THE FIRST STEP
Join 1,000+ filmmakers using our resources to build their impact with ease.
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LOOKY LOOKY PICTURES
We connect the power of films with the power of people.
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