What if creating your film's impact felt like a party, not a panic? 😎

🎉 THE IMPACT STRATEGY PARTY

A 4‑week community sprint for filmmakers who want clarity, ease, and joy in their film's impact journey, without feeling alone, confused, or overwhelmed.

✨ Private Early Access Opens January 2026

➡️ Join the Early Access List

Filmmaker


"...we felt overwhelmed.

We had so many goals and hopes for our impact campaign, but didn't know exactly how to pursue them.

Looky Looky Pictures gave us the tools and resources to better articulate and visualize out impact goals as well as execute them successfully."

Daniel Nelson, AND SO I STAYED

Full movie theater

ABOUT

The Impact Strategy Party is a 4‑week experience designed to help filmmakers (doc and narrative) build a crystal‑clear impact plan without the overwhelm.

Think of it as a month of creative momentum, supportive community, and simple frameworks that finally make the whole “impact strategy” thing feel exciting instead of overwhelming.

You’ll create:

• A crystal‑clear Impact Strategy Plan
• A message that feels true and aligned with your vision and that resonates with your audience
• The confidence of “Okay, yes, I finally know what I’m doing.”

➡️ Join the Early Access List

Filmmaker


I can't tell you how much I appreciate the seamless combination of teaching of specific facts with more all-encompassing ways of looking at impact, our careers, and the world.

Annie Kaempfer, THE FALCONER

WHAT YOU GET

sprint

Inside the Sprint, you’re not figuring this out alone.

You’re stepping into a focused, supported, 4-week experience designed to give you clarity, momentum, and a strategy you feel excited about.

Here’s what’s inside:

🎯 A Proven 4-Step Framework

The same simple, care-first process we’ve used to serve 1,000+ filmmakers through designing meaningful, actionable, grounded impact strategies. No fluff. No jargon. Just clarity.

👋 Weekly Live Office Hours

Each week, you’ll get real-time support to help you cut through the noise, make decisions, and move forward with confidence.
Ask questions. Share wins. Get unstuck instantly.

🎥 A Private Community of Filmmakers

Join a small, supportive group of filmmakers who are all building their impact strategies alongside you. You’re not doing this solo, you’re doing it together.

✨ A Strategy That Feels Like You

Through guided exercises, templates, and examples from films like yours, you’ll shape your audience, message, pathways, and next steps quickly and confidently.

This Sprint is designed for small doc teams, even (and especially) one-person teams, at any stage: idea, development, production, or post.
If you want a strategy that feels clear, grounded, and doable, this was built for you.

Filmmaker


Right now my work is largely solo, and it's hard to know if you're on the right track.

So having guidance made the difference between going forward, and not.

Jennifer Huang, THE ADVENTURE CALLED CALIFORNIA

Join The Early Access List Now!

Don't see the form below? Click here.

Meet your instructor

Ani Mercedes (she/her)  Founder, CEO, Impact Producer, Looky Looky Pictures

From workshops to multi-year campaigns, we’ve served 1,000+ filmmakers worldwide!

Hi, I'm Ani Mercedes (she/her), founder and CEO of Looky Looky Pictures, where I’ve served 1,000+ filmmakers worldwide in designing and running film impact campaigns that connect the power of film with the power of people.

I created a care-first, step-by-step framework after nearly a decade of working alongside filmmakers who feel burnt out, overwhelmed, or unsure how to move forward. It doesn’t have to be that way.

Today, I teach small teams, including one-person teams, how to build impact campaigns with clarity, ease, and joy, whether they’re early in development or deep in release.

Remember, this is chosen work, and it can be done joyously.

➡️ Join the Early Access List

WE'VE PROUDLY SERVED

Who is this for?

ALL FILMMAKERS OF ANY EXPERIENCE LEVEL, DOC OR NARRATIVE, & PRODUCTION STAGE ARE WELCOME!

  • A SMALL TEAM OR LONE-WOLF FILMMAKER
    You are a team of one or two people and desperately seeking community!
  • ESTABLISHED FILMMAKERS WITH A TEAM AND DISTRIBUTION DEALS
    You’ll wish you would've had this sooner! If you have something big coming up--premiere, broadcast, streaming service launch, theatrical run, etc.--then this will especially help you!
  • FIRST-TIME FILMMAKERS
    This will save you so much confusion for your entire film career.
  • ANY LENGTH OR FORMATSHORT, FEATURE, EPISODIC...IN-PERSON, VIRTUAL... This is for film length and format agnostic, and they apply to both in-person and virtual screenings, so if you’re making a film that you hope creates an impact in the world, this will help you.

PRE-PRODUCTION & DEVELOPMENT

Set yourself up for success now!

PRODUCTION

This will save you so much confusion!

POST-PRODUCTION

This will bring you so much clarity right now!

DISTRIBUTION

This will streamline your entire workflow and save you time!

Doc Filmmaker


I truly appreciate the care and intention and thoughtfulness behind everything.

The resources are all impeccable and so well-organized."

Lance Kramer, THE FIRST STEP

🎉 THE IMPACT STRATEGY PARTY