Harness the opportunity of AI without losing the heart of your film.

LIVE OCTOBER 9TH

FILM IMPACT &

AI SUMMIT

A LIVE 1-DAY VIRTUAL EVENT FOR SMALL DOC TEAMS

(replay available for 30 days)

SAVE YOUR SPOT NOW!

ABOUT

AI is here—shaping how documentaries are researched, produced, and experienced.

The question isn’t if you’ll encounter AI, but how.

This hands-on one-day virtual summit will give you clarity and an accountability framework to confidently incorporate AI into your workflow!

SAVE YOUR SPOT NOW!

SCHEDULE

All times are listed in Eastern US Time Zone.

Please note the conference schedule is subject to change to due speaker availability.


🌟 Session #1 – Welcome + How Does AI Actually Work?
🕛 Noon–1:00pm Eastern
We’ll set the stage—why AI is one of the most provocative topics in documentary right now—and give you a clear, jargon-free understanding of what it is, what it can (and can’t) do, and where the opportunities lie for our industry. All grounded in real AI case studies from films you know.

🤖 Session #2 – Interactive Demo: Practical AI for Film Impact
🕜 1:30–2:30pm Eastern
Watch live demos of AI tools for research, strategy, messaging, and outreach—designed to save time, scale your reach, and boost campaign impact without a steep learning curve.

💌 Session #3 – AI Accountability in Documentary Practice
🕒 3:00–4:00pm Eastern
The promise, peril, and power of AI in documentary work—plus a practical accountability framework so you can integrate AI responsibly. We’ll unpack examples like synthetic content, voice recreation, and archival deepfakes.

🎉 Session #4 – Hands-On Workshop: Newsletter Party Kickoff!
🕟 4:30–5:30pm Eastern
Finally hit send on that film newsletter you’ve been putting off! Learn newsletter best practices AI can’t teach you, then combine them with your favorite AI tool (ChatGPT, Claude, etc.) to write, design, and send your impact newsletter—live.
This is more than a workshop—it’s a collaborative co-working session with built-in accountability, so you actually get it done.

YOU'LL LEAVE WITH:

  • A clear understanding of AI and what's at stake
  • A toolkit for applying AI to your film’s impact campaign (including a plug-and-play prompt library)
  • A finished newsletter, ready to send (or already sent)!
  • Tools and insights to incorporate AI into your workflow
  • Replay available for 30 days
  • and more! 

SAVE YOUR SPOT NOW!

EARLY BIRD

First 20 tickets or until August 20, 2025 at 5pm ET

-
Days
-
Hours
-
Minutes
-
Seconds
$14 - EARLY BIRD

STANDARD

Ends October 6, 2025 at 5:00 PM Eastern

LAST CHANCE

Ends October 9, 2025 at 5:00 PM Eastern

Doc

Filmmaker


I appreciate the care and support Ani gives to each person in the program, making sure we each get the most from it and meeting us where we are at that point in time and not pushing us into a generalized direction...

Meghna Damani, Guided Campaign Accelerator alum

Meet your host, Ani Mercedes (Looky Looky Pictures)!

Ani Mercedes (she/her)  Founder, CEO, Impact Producer, Looky Looky Pictures

We've served over 1,000 doc filmmakers, from workshops to multi-year campaigns.

Ani Mercedes (she/her) is the Founder of Looky Looky Pictures and a leading voice in documentary film impact. She has served over 1,000 filmmakers design campaigns that have commuted a prison sentence, educated policymakers who passed record-breaking legislation, and educated constituents to mobilize historic voter turnout.

Before entering film, she spent eight years in Ed Tech as a Business Analyst, helping large school districts across the U.S. improve their technology. She began her film career as a Kartemquin Films intern, studying hours of raw footage from Academy-Award nominated director Steve James, was a White House intern during the Obama administration, an elementary school teacher via Teach for America, and earned a Bachelor’s in Anthropology (University of Chicago) and a Master’s in Public Administration (Syracuse University).

Today, she blends her background in data, storytelling, and social change to teach small doc teams how to use both proven impact frameworks and new AI tools—so they can create campaigns with clarity, ease, and joy.

I'VE TAUGHT DOC FILMMAKERS & SPOKEN AT EVENTS FOR

Doc Filmmaker


I truly appreciate the care and intention and thoughtfulness behind everything.

The resources are all impeccable and so well-organized."

Lance Kramer, Guided Campaign Accelerator alum

Who is this for?

ALL FILMMAKERS OF ANY EXPERIENCE LEVEL &
PRODUCTION STAGE ARE WELCOME!

  • A SMALL TEAM OR LONE-WOLF FILMMAKER
    You are a team of one or two people and desperately seeking community!
  • ESTABLISHED FILMMAKERS WITH A TEAM AND DISTRIBUTION DEALS
    You’ll wish you would've had this sooner! If you have something big coming up--premiere, broadcast, streaming service launch, theatrical run, etc.--then this will especially help you!
  • FIRST-TIME FILMMAKERS
    These sessions will save you so much confusion for your entire film career.
  • ANY LENGTH OR FORMATSHORT, FEATURE, EPISODIC...IN-PERSON, VIRTUAL... These sessions are film length and format agnostic, and they apply to both in-person and virtual screenings, so if you’re making a film that you hope creates an impact in the world, this event will help you.

PRE-PRODUCTION & DEVELOPMENT

Set yourself up for success now!

PRODUCTION

This will save you so much confusion!

POST-PRODUCTION

This will bring you so much clarity right now!

DISTRIBUTION

This will streamline your entire workflow and save you time!

FILM IMPACT & AI SUMMIT

(replay available for 30 days)