Films don't change the world.jpg

We connect powerful films with passionate people, organizations, and companies, who can use them as tools to change the world.

This is the film we didn’t know we needed.
— Vice President of a 30-year-old organization with 3 million members


We believe that documentaries don't change the world, people do. So we're dedicated to helping social-impact films reach the organizations and audiences who can best use them as a tool to change the world.

We're particularly passionate about stories that highlight solutions (rather than only problems), and about stories that 'study up' -- rather than ask why some people are impoverished and powerless, they ask why are some people so affluent and powerful.

Here’s our guest post for Firelight Media that best explains our philosophy: Documentaries Don’t Change the World.


Looky Looky Pictures wouldn’t be what it is today without the work of a dedicated and professional team! We’re a 100% remote and flexible team based throughout the United States and we collaborate with filmmakers, partners, and organizations around the world. 

HELLO! I'm happy you're here -Ani Mercedes, FOUNDER & Impact producer

Photo: Aymée Cruzalegu

Photo: Aymée Cruzalegu

As I like to say, no one cries over a policy paper (and I used to work on them!)

I started Looky Looky Pictures to help make people cry. laugh, be curious, feel inspired, and most importantly, do something about it.

I believe that with great powerful stories comes great responsibility and see it as my mission to bring stories to the people who can best use them as tools to change the world.

There's no greater me than when a an organization that's been working on an issue for over three decades says, "This is the film we didn't know we needed." This is why I do this work. 

I began my a Kartemquin Films intern, studying hours of raw footage from award-winning filmmaker Steve James (Hoop Dreams, The Interrupters), via transcription, doing research for The Homestretch, and falling in love with the process of archiving 50-year-old footage.

Prior to filmmaking, I served as a community organizer on both of President Obama's presidential campaigns, a White House intern (President Obama), and an elementary school teacher (Teach for America). I earned a Bachelors in Anthropology from the University of Chicago and a Masters in Public Administration from Syracuse University (where I fell in love with statistics and later did data analysis for policy papers).

Need an official bio & headshot? Click here.


Impact Producer Fellow (2017)

Impact Producer Fellow (2017)

2012 Intern, Research ( The Homestretch ), Transcription ( Life Itself)

2012 Intern, Research (The Homestretch), Transcription (Life Itself)

Miami (2017) with  Unaccompanied Children (working title).  Taught Thriving Filmmaker workshop.

Miami (2017) with Unaccompanied Children (working title). Taught Thriving Filmmaker workshop.

Designed and taught "Money for Creatives" workshop (2016)

Designed and taught "Money for Creatives" workshop (2016)