About

 

I help bring powerful stories to people who can best use them as tools to change the world.

 

Photo credit: Aymée Cruzalegui

Photo credit: Aymée Cruzalegui

Looky Looky Pictures

Your work will be so nice, they'll have to look twice -- first they'll see your film, then they'll see its impact on the world.

Ani Mercedes, IMPACT PRODUCER 

Let me tell you a story: I first televised the revolution at age 13, when I lugged a VHS camera through my middle school interviewing everyone from classmates to the school principal with simple questions like "How many states are in the U.S.?" and "What's 30 percent of 100?" I wanted to start a conversation about the quality of my education. To my affirmation, some students and school leaders answered incorrectly. Unfortunately, my director's cut was censored by the teacher because he didn't want to show that his boss -- the school principal -- didn't know how many states are in the U.S.

I now continue to produce stories that create impactful and prudent conversations about how the collective public decisions we make shape our individual lives. 

Background: I began my film career as as an intern at the documentary powerhouse Kartemquin Films (Hoop Dreams, The Interrupters), was an elementary school teacher (Teach for America), served as a community organizer on both of President Obama's presidential campaigns, and a White House intern (President Obama). I hold a B.A. in Anthropology from the University of Chicago and an M.P.A. from Syracuse University. 

Currently:

 

Current Projects

In Production

In Production

Unaccompanied Children (working title)

Impact Production & Production Manager 

In Production

In Production

COUNCILWOMAN

Impact Production

 
 
Redistribution

Redistribution

MONICA AND DAVID

Impact Redistribution Strategy & Management

 

Distribution

Distribution

Field of Vision & Firelight Media "100 Days” Series

Impact Production Consulting

 

Affiliations

Miami (2017) with Unaccompanied Children (working title)

Miami (2017) with Unaccompanied Children (working title)

Impact Producer Fellow (2017)

Impact Producer Fellow (2017)

Designed and taught "Money for Creatives" workshop (2016)

Designed and taught "Money for Creatives" workshop (2016)

2012 Intern, Research (The Homestretch), Transcription (Life Itself)

2012 Intern, Research (The Homestretch), Transcription (Life Itself)

Services

Ani’s services will not only take your film further. They will help you take the distribution of your present film and future ones to a whole other level.
— Claudio, Director

You can choose from three service levels:

1. Basic Strategic Impact Plan: Approximately 4-week engagement where you receive a strategic plan that's specific to your project hopes, dreams, and possibilities. It includes suggested campaign goals, festivals, outreach and engagement plan, strategic target partners, and more. This also includes a weekly check-in call. 

2. In-Depth Strategic Impact Plan: Approximately 8-week engagement where you receive an in-depth plan specific to your project hopes, dreams, and possibilities. It includes everything in the basic level above, but in addition, this includes an online strategy, pitch deck, pitch templates, an impact campaign budget (with good/better/best scenarios), a relationship tracker, and weekly check-in calls. 

3. Implementation, Impact Producing: A multi-month engagement where, if you don't already have it in place, you receive an In-Depth Strategic Impact Plan, and I implement the plan -- i.e. build relationships with stakeholders, partners, influencers for your film as well as audience and community management. (BOOKED THROUGH 2018: This Implementation service level is currently unavailable because I am fully booked through early 2018, but I like to plan ahead so reach out if you have a timeline that might work and we'll take it from there.) 

 

Let's have a quick intro chat for you to share a bit about your project hopes and dreams. 

How it works:

STEP 1: 

Share your big dreams for your film

Through a collaborative sharing process, I ask filmmakers to hop on a call in order to help you start thinking about, and identifying, your impact hopes, dreams, and priorities (i.e. a former lawyer on their 2nd film may have different priorities than a recent college graduate first-time filmmaker).  It's important to account for this because it helps best position your film's impact.

I also ask filmmakers to share background materials (logline, description, footage, etc.) prior to our conversation so that I can come well prepared with the context of your film.

STEP 2:

I’ll put together a plan for you

With your insight and materials at hand, I do research and analysis -- including identifying potential distributors, partners, funders, influencers, etc. --  to build out a strategic plan with elements that best fit your film  (i.e. an essay film aimed at changing individual behavior has different needs than a verité film aiming to change institutional policy/laws).

I use different impact “ingredients” to create the recipe that best fits your film's appetite for impact. This is also a collaborative process, where we have weekly calls to "taste test" the plan. 

STEP 3:

You'll receive your film’s Strategic Plan

You will receive a Strategic Plan for your film and we'll set up a call to review it together, discuss it, answer questions you may have, and review suggested next steps.

You’ll have a plan that you can use as a tool for your work -- I create these intentionally as flexible living documents for filmmakers to check in with regularly because plans always evolve, so I believe the document should be set up to do so as well.  For example, you can always adapt it for different audiences -- i.e. funders -- as need be. At the end of your film’s impact campaign, you’ll essentially have a case study of your film's impact that has been organically tracked over time.

 
We are walking away with more than a bag of tricks. We now own a blueprint that will give us clear direction with every project.

Ani energized us and gave us a blueprint to flesh out, expand on and recycle into in all of our future projects.   
— Roxana, Producer

Let's have a quick intro chat for you to share a bit about your project hopes and dreams. 

Resources for Impact & Sustainability


Impact Resources

 

5-Minute read on how to move a film's Impact beyond empathy.

By Sonya Childress, Director of Partnerships & Engagement at Firelight Media. 

 

Good Pitch Impact Guide

Free interactive resource to help social documentary filmmakers create an impact plan.

 

FLEDGLING FUND IMPACT WORKBOOK

Questions and worksheets designed to help build engagement campaigns intended to make social change.  

 

Sustainability Resources

 

personal & Film finance

Online course to help you manage your personal finances and build a financially sustainable career in independent documentary film.

 
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Self-Distribution

Documentary Foundation's online course on self-distribution strategies for independent filmmakers. 

Recent Updates

Contact 

The form below goes directly to my email (ani@lookylookypictures.com) so you'll hear back from me asap.

Name *
Name

Email

ani@lookylookypictures.com

location

Based in Miami, Florida, USA

Available worldwide.

PHONE OR VIDEO CALL

Click to request a call on my calendar.

Time zone

Eastern Standard Time (EST) +5:00 GMT. Click for Time Zone Converter

SOCIAL MEDIA